Corporate Blogging: A new marketing communication tool for companies.

Corporate blogging is publishing blogs to reach its organizational goals. "Blog" is another name for post. Blogs in the corporate level has 2 different category. Internal and external blogs. The name speaks for itself, right? Internal blogs are blogs meant for the corporation's internal use only. Internal blogs are like intranet of the corporation. But since intranet is available, why do an organization need an internal blog?

A blog comes easy with commentaries as well as graphical depicts such as photos and videos. When using a blog, employees can view the weblog and allows anyone to post on it. It informally increases employee's participation in giving feedback, voicing complaints and well as giving suggestions to matters they do not dare to comment on when face to face with authority. There's also a sense of community.

An external blog is a blog that is open to public. The term public means that everyone and anyone can view the weblog. The point of "anyone and everyone" actually refers to customers. As blogging is becoming more popular, it can help spread attention very quickly. As long as you have interesting stuff updated to your blog, you can attract traffic faster than the work hour. Besides that, a blog I suppose is rather less messy and easier to read than a website or some flyer.

A blog doesn't need to be sold hard like other promotional efforts do. The point I want to make is that blogging does not need to be sold only as a way to have a conversation with your readers, customers and clients. As if an interaction of the business with it clients, on its newest promotion like a friend telling his friends what are the new fashion or trends available.

The primary purpose of a business is sales. And every marketing tool should support that purpose. I now have proof that blogging does, when done correctly and when our posts serve our reader's wants and needs, the basic foundation of all marketing and branding efforts. Furthermore, it is easy to manage, maintain and update your blog compared to a website.

A successful example of corporate blogging: Tenji Japanese Buffet Restaurant

(Sources:
http://en.wikipedia.org/wiki/Corporate_blog
http://www.mpdailyfix.com/)