E-Government in Malaysia : Its implementation so far & citizen's adoption strategies

The Electronic Government initiative in Malaysia was launched in 1990-an by introduce Malaysian Government Portal (http://www.malaysia.gov.my/) to lead the country into the Information Age. It has improved both how the government operates internally as well as how it delivers services to the people of Malaysia. It seeks to improve the convenience, accessibility and quality of interactions with citizens and businesses; simultaneously, it will improve information flows and processes within government to improve the speed and quality of policy development, coordination and enforcement.

The vision of Electronic Government is a vision for government, businesses and citizenry working together for the benefit of Malaysia and all of its citizens. The vision focuses on effectively and efficiently delivering services from the government to the people of Malaysia, enabling the government to become more responsive to the needs of its citizens.

Government to Citizen

Electronic Services (E-Services)

E-Services is one of the pilot projects under the Electronic Government Flagship within the Multimedia Super Corridor (MSC) initiative. With E-Services, one can now conduct transactions with Government agencies, such as the Road Transport Department (RTD) and private utility companies such as Tenaga Nasional Berhad (TNB) and Telekom Malaysia Berhad (TM)
through various convenient channels such as the eServices kiosks and internet. No more
queuing, traffic jams or bureaucratic hassles and one can now conduct transaction at one’s own convenience.

The 7 pilot projects of the Electronic Government Flagship Application are as follows:
(1) Project Monitoring System (SPP II)
(2) Human Resource Management Information System (HRMIS)
(3) Generic Office Environment (GOE)
(4) Electronic Procurement (EP)
(5) Electronic Services (E-Services)
(6) Electronic Labour Exchange (ELX)
(7) E-Syariah

Example: Inland Revenue Board (IRB) of Malaysia’s provided e-Filling services that allow the submission of Tax Return Forms electronically via internet. It is a totally free service. Until 30 June 2009 record, IRB report that 1518378 malaysian are use e-filling to submit their tax report. Compare to 30 June 2009, only 216527 malaysian report their tax through e-Filling. It shows that increase 31% of malaysian are using e-Filling.

Government to Business

E-procurement

An electronic procurement system, which enables suppliers to sell goods and services to the Government through the Internet. Suppliers “open shop” on the World Wide Web, advertise their goods, present their pricing, process orders and deliveries.
Objectives:
Enables accountability and transparency
• Creates more skilled and knowledgeable workforce
• Equips the workforce with the latest technology at minimum cost

Government to Government
Project Monitoring System (SPP II)
Online system that monitors the entire lifecycle of national programs.Example: project application to approval to implementation, mid-term review and completion.

Example:

Iskandar malaysia ; Iskandar Development Region (IDR)/South Johore Economic Region(SJER)

• establish in southern of johore on 30 July 2006


• The project is administered by Iskandar Regional Development Authority (IRDA) and is named after the Sultan of Johor, Sultan Iskandar.


• The development region encompasses an area about twice the size of Singapore, including the city of Johor Bahru and towns of Pontian, Senai, Pasir Gudang and the construction of a new administrative capital in Nusajaya.


• 14 target projects


• until 2 July 2009, launched 14 project (100% launched) & attract 41 billion investment


• website : http://www.irda.com.my

(sources:http://www.chinapress.com.my/,www.malaysia.gov.my,http://www.irda.com.my/)

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Mobile payment systems in Malaysia : Its potential & consumers' adoption strategies

Mobile Money is a PIN-based Mobile Payment Solution designed by Mobile Money International Sdn Bhd to address the limitations and bottlenecks created by cash, cheques and credit cards. It unlocks the power of the mobile phone to make payments, allowing registered users to pay for goods and services at anytime, anywhere using only a mobile phone coupled with a 6-digit security PIN (Personal Identification Number) via SMS (Short Messaging Service). This gives the freedom to shoppers to buy products online and pay the merchant using his/her mobile phone without being physically present at the store.

The mobile payment have high rate and potential to grow as consumption pattern for Malaysian with a population of 27 million and 25 million mobile phone subscribers(88% of the Malaysian). Bank Negara Malaysia Governor, Tan Sri Dr Zeti Akhtar Aziz said there were immense opportunities to leverage on mobile phones to accelerate the migration to electronic payments, to widen the reach and appeal of electronic payment services, and to deliver innovative mobile payment products that offer speed and convenience at minimal cost for the public. To date, there are only 460,000 subscribers for mobile banking and payment services. This represents only 1.8 percent of the 25 million mobile phone subscribers in the country.

Mobile Phone Can Become Important Electronic Payment Channel, Says BNM. (2008, June). Retrieve June 3, 2008, from: http://www.bernama.com/bernama/v5/newsindex.php?id=337023


Maxis Launches Contactless Mobile Payment Service

Maxis Communications Bhd, in collaboration with Nokia, Visa, Maybank and Touch 'n Go, has launched Maxis FastTap, an integrated mobile payment service that utilises Near Field Communication (NFC) technology.

• Use Nokia 6216 Classic phones to purchase goods and services at more than 1,800 Visa payWave merchant locations as well as pay for toll, transit, parking and theme park charges at over 3,000 Touch 'n Go points nationwide
• Nokia 6216 Classic phone that is embedded with an NFC chip to enable secure, contactless payments and transactions, as well as to able to read and download information
• Mobile payments using NFC, a shot-range wireless technology that allows communications between devices at close range.
• 1st global commercial service using Visa payWave and on a Nokia mobile phone
• 1st commercial use in the world that features over-the-air personalisation of credit card information over a mobile service operator's network using the Trusted Service Manager interface

Maxis Launches Contactless Mobile Payment Service.(2009, April). Retrieve April 9, 2009 from

http://www.bernama.com.my/bernama/v5/news_lite.php?id=402896

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The application of 3rd party certification programme in Malaysia

Certification Authority (CA) is a trusted third-party organization that issues digital certificates used to create digital signatures and public-private key pairs.It contains your name, a serial number, expiration dates, a copy of the certificate holder's public key used for encrypting messages and digital signatures and the digital signature of the certificate-issuing authority so that a recipient can verify that the certificate is real. Digital certificates can be kept in registries so that authenticating users can look up other users' public keys.

The role of the CA in this process is to guarantee that the individual granted the unique certificate is, in fact, who he or she claims to be. CAs are a critical component in data security and e-commerce because they guarantee that the two parties exchanging information are really who they claim to be.
Retrieve from :http://www.neowave.com.my/ecommerce_glossary.asp


The most famous application of 3rd party certification program in Malaysia is provided by

MSC Trustgate.com Sdn. Bhd

MSC Trustgate.com was established in 1999 as a licensed Certification Authority (CA) in Malaysia under the Digital Signature Act 1997. This company provide security solutions and trusted services to help companies build a secure network and application infrastructure for their electronic transactions and communications over the network. It commitment in delivering high quality services has brought us recognitions with the enterprises, government, and many leading e-commerce sites, both locally and internationally.

Among the projects that MSC Trustgate.com Sdn.Bhd. have implemented are:

• E-banking Security Deployment
  




• E-procurement Integration
  




• User Authentication and Customer Clearance Approval System
  




• PKI for Online Transaction Payment System
  




• PKI Development & Integration for Malaysia’sNational Identification Card “MyKad”.
  




• PKI Iinfrastructure for E-government and E-business Transactions
  




• Secure Document Storage System
  




• Project Management and Application System Development




• Security Consultancy & Outsourcing Services

Example of application of third party certification programme in Malaysia:

In Malaysia, MyKad (national identity card) with PKI capability allows the holder as the Malaysian to conduct online transaction with government agencies and private sectors.

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E-Commerce Success & Its Causes

Nowadays, the usage of technology have been adapt into human's life. Mostly, computer user will search information through the internet to increase their knowledge and awareness as well as fulfill their personal requirement. Besides that, the "money-creater" such as business man will involve in e-commerce [ the marketing, buying and selling of products and services on the internet.(Awars,2004)] as a short path to expand their business to gain profit and increase its organization reputation. One of the E-Commerce success is "GOOGLE".

Google was founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4, 1998. Google Inc. is an American public corporation and involve in internet and computer software industry. It earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The Google Inc. gain net income , US$4.227 billion and its total capital is US$31.768 billion in year 2008.
(Retrieved from http://en.wikipedia.org/wiki/Google)

David Drummond, Google's General Counsel pointed to 4 factors as the key to Google's success:

1. 
   
   Technology. Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world's largest distributed computer system.


2. 
   
   Business Model Innovation. By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted ads at least as relevant and useful to users as the search results themselves.


3. 
   
   Brand. According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.


4. 
   
   Focus On The User Experience. Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.

Retrieved from:http://ventureblog.com/articles/2003/05/4_keys_to_googl.php

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Daniel's E-life

Hi there, I'm lee fong hong, 22 yrs old, from Muar, Johor (also call as Bandar Maharani). I live in a small town that structure by sixth street and site nearby Sg. Muar. My hometown is famous by furniture manufacture and "otak-otak".

I'm the pioneer in the Lee's family to continue study in university, currently pursuing Bachelor of Business Administration (Hons) Entrepreneurship in UTAR (Universiti Tunku Abdul Rahman). Without my parents encouragement and enforcement, i will not reach UTAR and meet yours, BEN coursemate and Utarian. So that, i will appreciate this opportunity and enjoy my university life until graduate.

My hobby is jogging. Mostly i will jogging at Tanjung Mas, Muar in the early morning. It will keep me fresh and fit to discover my daily life activities. Besides that, I also like to read philosophy book and watching drama. I convience to say that i gain a lot of benefits through this two ways such as increase my knowledge, capability;enrich my life experience & be matured. when i was missing in the darkness jungle, it provide torch and light up my path until i meet the guardian," Star of North".

The top 5 website that i visited are:

1. 
   
   http://www.yahoo.com/ - My daily check mail tools.


2. 
   
   http://www.google.com/ - Just google it to search info that i need


3. 
   
   http://www.chinapress.com.my/ - Keep me in touch with global and update news


4. 
   
   http://www.readnovel.com/ - My life with imagination story (without physical book)


5. 
   
   http://www.thestar.com.my/ - Digital newspaper that to improve my english level

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